Finding the right niche and keyword

So first things first: we are going to need a profitable niche before we go any further.
Your niche will be the foundation for your successful business.

Get this part wrong and you won’t make any cash.
Still, even if you get this wrong, it’s not like the world would end for you. You will test another niche and another one until you get it right.

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Keyword Research

After we decided what our niche will be, we have to pick the right keywords.

In the sections below I am explaining the keywords types and the catch behind them.

Video keywords

It’s important to know that there are some keywords that are more applicable for videos.

For example, if you go on Google and you search after “funny cats”, it’s pretty clear that you want to watch a video and not read a “funny” article about how a cat tried to jump and didn’t get to the landing. It’s clear that you want to watch a video, so Google will return you only videos on the first page.

So we, the marketers, found out that there are 5 type of keywords that are favoring videos on the first page:

1- Entertainment (Funny Videos, Amazing Videos)
2- Reviews (Product, Services)
3- Tutorials (On-page SEO Checklist)
4- How-to Keywords (Questions)
5- Lists (Top 10 Horror Movies, Top 5 On-page SEO Checklist)

These keywords are called ‘video keywords’ – keywords where one or more of the top results is a video.

Just go ahead on Google and try this out.
Search after “chainsaw” or anything you can think of… no videos on the first page. Now do a search after “chainsaw tutorial”. Top 5 results are now videos!

With this in mind, try to find “video keyword” the next time when you are doing research.

Buyer Keywords

Another trick is picking buyer keywords. What does this mean?

We have to make sure that we target keywords that are searched by people on Google. What good is ranking a video for a keyword that nobody searches for and has NO TRAFFIC.

Let’s say we have the main keyword: “lg oled55c6v”.

What good is ranking for “lg oled55c6v Romania” when this TV is not available in Romania?

So … how can you know which keywords are searched after.

Well, Google search suggestions will help us out. Just go on google.com and write in the search box “lg oled55c6v”. You will see that Google suggests a list of keywords. Those suggestions are created after the top searches made by users!

All those keywords are searched for by people who are using google!

We took this one step further in our keyword suggestion software and found a way to get all the searches that Google suggests. Let me show you the results we got for this keyword:

Here, we have to take a look over these keywords and pick the ones that we think have the BEST QUALITY traffic.

A lot of us would be tempted to try to rank for “lg oled55c6v REVIEW”. I’m not saying this is not a very good keyword.

But in that list there are some better keywords to target, because probably the REVIEW keyword is super targeted already and it will be harder to outrank those videos.

Still, there is another reason why I don’t consider the review video the best one from the list above.

For this example, I would pick the keyword “lg oled55c6v best price”!

Why… because if somebody searches after “lg oled55c6v review” it means that he is considering to buy that TV, but he is not yet 100% sure he will go with that model.

Probably he is researching 6 or 7 TVs.

But when the person is searching after the BEST PRICE, it means that 100% he wants this model.

It is 10 times easier to rank for that keyword and it’s 100 times easier to convince your viewers to buy through your affiliate link!

You don’t have to convince them to pick that TV, you don’t have to create videos about all the features. You just have to convince them that your offer is the best.

Longtail Keywords

For those of you who don’t know what a long tail keyword is:

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.”

Let’s continue with another example.

Lets use for this example the keyword: “plumber manhattan”.

Ranking for this keyword is HARD!

You will need a really high authority channel, tons of views and lots of tests.

Now let’s take a look at the keywords suggested by our software:

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I think you’ve already guessed which keyword I’m recommending to target:

Emergency Plumber In Manhattan” – this is a longtail keyword.

Ok, the great thing about this keyword is that probably, initially we will rank only for “emergency plumber manhattan”, but after a few months, if our channel grows in authority and the video will get more views,  slowly, we will rank for the main keyword: “plumber manhattan” too.

Please look another time at the keyword suggestions and tell me what keyword is even better than “Emergency Plumber In Manhattan”.

Ok? Did you find it?

YES!

The answer is  “Emergency Plumber In Manhattan beach”!

It’s an even longer keyword.

If it is suggested by Google, it means people are searching after this whole phrase.

And I guarantee it’s even easier to rank for it, a lot easier than for  “Emergency Plumber In Manhattan”.

If we rank for “manhattan beach”, after some weeks/months Google will index and rank us for the shorter keyword too.

Even if initially we didn’t rank for the “Emergency Plumber In Manhattan” keyword.

As the definition of a longtail keyword states, with long tail keywords we get more specific and 10 times more targeted traffic.


For this example, let’s say we decide to rank for the main keyword “plumber manhattan”.

We will invest a lot of resources for that: growing the channel’s authority, thousands of views, social signals, backlinks, ALL IN!

And after one month, we are on the first page of Google and guess what…

We get untargeted traffic from keywords like: “plumbing supply manhattan beach“, “plumbing supply manhattan ks“, “bobs plumbing manhattan ks“.

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Then we will search after “emergency plumber manhattan“ and we will see a different video, not ours, ranked for that keyword.

And for that video, the person invested 10 times less resources and still gets as many targeted calls as you get from your video.

So always try to target long tail keywords and always try to think what keyword will send the most BUYERSnot the most traffic.

In conclusion, it’s better to target 10 long tail keywords, than going all-in and trying to rank for one single hard-to-rank main keyword.

Keyword Types

Each time we do keyword/niche research we have to  create a list with one Main Keyword, one  Primary Keyword,around 3-5 secondary keywords and a list of LSI keywords that is general to your main keyword.

Main Keyword – our main keyword in this example is “plumber reno”.

Primary Keyword – it has to be a long tail. Example: “cheap plumber reno” – this is the keyword that we try ranking for! Our main focus.

Secondary Keyword – it also has to be a long tail. Example: “emergency plumber reno”, “best plumber reno”, “affordable plumber reno” – I always create a list of 3-5 secondary long tail keywords. I try to target all of them in the description and use all of them as tags.

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.

LSI keywords for our example are: “clogged sink reno”,“reno drain cleaning” “reno plumbing work” etc. I always try to find some LSI keywords and create some phrases in the description containing that keywords.